Since 1948 Tamiya has unswervingly striven to be "First in Quality Around the World". This refers not only to quality with respect to products, but also to dedication to the hobby industry as a whole. From the planning, design, mold construction, molding, and packaging to the various forms of grafic design found on the packaging, assembly manuals, etc., Tamiya's in-house manufacturing process allows for attention to detail indispensable for the pursuit of hobby excellence. The phrase "Tamiya Standard" has come to be used among modeling enthusiasts the world over to describe the high level of quality unique to Tamiya. In fact, Tamiya's scale models possess such intricate detail that they are often described by modelling connoisseurs as "museum items". This stalwart commitment to total quality has launched Tamiya to the forefront of the world's hobby industry, and continues to promise an exciting future.